Two U.S. non-professional tennis players, Ruth Marvin Webster and Kathy Doherty, a startup founded by tennis shirts, Net Wit, whose site was opened only last November . A market is absolutely not easy, as Webster says, because it is frivolous products, you can easily live without one of their shirts in fact. But as word of mouth among women have been able to establish a small business and reap the profits.
But if you open a startup takes courage to do so in this case are two women came at a time of crisis. Jeff Cornwall, director of the Center for Entrepreneurship at Belmont University in Nashville, says the key is not in the type of product in itself but as "different" to get customers plus an economy that needs to adapt to lower prices and niche. It seems that women are more successful than men in this market because they are more careful in their financial practices, go there with feet of lead and are not investing large amounts of money selling products that are cheap, they can be restricted to aim for niches , e per farlonon rischiano il loro patrimonio.
Negli Stati Uniti 10.1 milioni di aziende sono state aperte o cofondate da donne e, nella Silicon Valley, c’è un vero e proprio movimento di donne che hanno fondato startup nel campo dell’hi tech. Per chi non l’avesse ancora visto l’intervento di sheryl sandberg che dà consigli alle donne che desiderano avere ruoli manageriali in un’azienda.
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