European Sharking Men

Fashiolista: the boom of social shopping

The name sounds almost Italian, but Italian startup of this social shopping has very little. The intuition here is Dutch and, as much in fashion now, it focuses on the social. Advertising is changing, we trust the advice of fully equipped friends and less anonymous to the advertising on television or in newspapers. Obviously this is a double edged sword for those pursuing a business because when customers are not satisfied, it is really all I know. But if the product offered is like and voted on by the communities on the internet is sold on a global scale. (That is why we must take responsible social media strategist and avoid common mistakes. In propisto you can read how to be successful in Social Media Marketing )

Alas it is missing in Italia e per trovare capi alla moda, come quelli offerti dalla Startup di San Francisco Modcloth , Fashiolista diventa un punto di riferimento fondamentale, soprattutto in Europa. Navigando su Fashiolista si scopre che funziona un po’ come last.fm, ci si registra e se troviamo in giro le scarpe dei nostri sogni, clicchiamo su "I love it" in modo da condividere questa grande scoperta e seguire così chi riesce a trovare vestiti che si avvicinano al nostro gusto. Come su Twitter ci sono quindi followers, per seguire persone dal gusto affine al nostro.

Ciò che rende vincente la stratup olandese non è altro che un mix di bookmarking, social e community e applicazione smartphone. In Italy this market has yet to really explode, but we expect to see soon also in Italian Fashiolista to call vendors Italian clothing, fashion, and who knows maybe give importance to the made in Italy thanks to this social.

The site could be improved by giving advice on what you might like based on likes. I have enrolled in any case, I and my profile can be found here . Follow me! You can also follow on twitter mentor of Fashiolista, @ Michiel Muller .