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Mistakes to avoid in the SMM

Un piano di marketing senza considerare i social media non è ormai un piano di marketing professionale e completo. Nascono nuove figure professionali come il facebook strategist e non si tratta solo di una moda o perché si deve fare, se usati nella maniera corretta i social media possono portare revenues. Gli errori da evitare assolutamente se volete raggiungere dei risultati in termini di revenue con i social media sono:

- ERRORE #1: FINGERE PER ATTIRARE UTENTI

I social media hanno tanto successo nel marketing proprio perché possono far conoscere agli utenti pareri obiettivi, la pubblicità non è più anonima e pilotata ma le aziende sono messe a nudo e devono sottostare a elogi e critiche. Essere onesti è pertanto fondamentale. Aziende importanti come la Sony che in passato hanno commesso questo errore, oggi ci fanno molta attenzione e cercano di dare un’immagine di sé sui socialmedia il più affidabile possibile.

-ERRORE #2: NON ASCOLTARE I PROPRI CLIENTI E CANCELLARE I COMMENTI

La pubblicità non è più passiva, gli utenti finali comunicano direttamente con le aziende che sono tenute a rispondere, sempre. E’ importante l’interazione con the end user. It is therefore important to monitor the discussions on business to find out what users like and do not improve their product. The consumer becomes a kind of business partner that gives ideas to the company, tells us how he would like us to work so that they are willing to pay even more. Users, potential bloggers, talk about the brand as well as willing to improve. Never delete negative comments, but to respond positively.

-BUG # 3: DO NOT KNOW THE RULES OF SOCIAL MEDIA

Companies that want to advertise on social media should get to know them. Do you know what are the hashtags twitter? If you do not know or find documentatevi expert social media for your business. Be aware that the era of Web 2.0 users are free to write anything on the blog, facebook, twitter and so on, and companies do not have the right to cite them for damages.

-BUG # 4: does not attack USERS

not be debilitating type of Vodafone advertising on TV. Social media is posting ideas, questions, inputs to give rise to interactions with the users without their flooded message boards with repetitive post and worthy of the worst spam. There's nothing bring people to leave your fan page or click unfollow on Twitter and in an instant will get rid of your spam. If you do not criticize you get angry, otherwise it will only relentlessly pointing out your lies.

-ERROR # 5: MANAGING SOCIAL MEDIA "compartmentalized"

not worked separately on various social media. Divide the social media communication from social media marketing. The first relates to content management that will be made public and the second one concerns the integration of the various means and analysis of consumer and brand.

-ERROR # 6: DO NOT KNOW HOW TO MEASURE THE ROI OF BUSINESS 'ON SOCIAL MEDIA

Learn calculate the ROI of social media is essential to understand if you're doing a good job or not.