Sunday, January 18, 2009

Metal Demon Shuriken For Sale

80's revisited

Nell ' Fall 2007, Queer - insert weekly Liberation - a series of specials dedicated to the 80's and some of his "indispensable" icons. Here are some of my contr ibuto on:


The Invicta


For years it was a sign of recognition of Italians abroad: here you saw ome with a backpack Invicta (usually bit D TO on one shoulder) in London, Amsterdam, Pa rigid, and you understood it immediately, which was a your compatriot. Now the brand has come to Turin to adapt to the prevailing fashions and signed Jansport Eastpack, resulting in loss of that character was quintessentially italics that the figure of the most famous brand of backpacks (not only) tricolore.Ma in the '80s, imodelli Wild and have really Minipack roost, branded an imaginary youth still not contaminated from long wave of street style.

The reason for success lies in its Invicta line zainiscuola: the Joker, reinforced by straps, pockets and straps, it is immediately noted for his daring combinations of color, in a kind of pop-d eriva psychedelic-rationalist. Here is reflective versions such green on black, yellow to orange and green, fluorescent blue to gray color explosion guardrail ... s urreale and even a little 'indigestible, although much of the Peninsula will appeal to students ages 13 and up . Even more distinctive model Minipack, nylon, unmistakable pattern horizontal stripes (from time to time, white and red, white and blue, etc.). As the Joker, also succumbs Minipack graphomania the ravings of its owners, who fill in the blanks by dint of pen-written (better and Uni Posca s) of all types: names of musical groups and declarations' love, Celtic crosses and TVTB, rozzi disegni amatoriali e dediche imprecisate. È una stagione, quella dello zaino Invicta, che sembra non avere mai fine, al punto da diventare – come accennato in apertura – un autentico carattere nazionale. Peccato che di lì a breve ci penserà lo stile sportivo/militare delle griffe estere, a scalare le vette delle brame giovanili, scaraventando l’azienda di Torino non certo nel dimenticatoio, ma senz’altro parecchi gradini più giù.


Il Ciao


In the collective imagination, the Hello (the motorcycle produced by Piaggio in 1968, so to speak) never came to be Ntare the nobility of their other two-wheel legends such as, say, Vespa Lambretta. Easy to understand why: too problematic launch period, the late '6 0 negative mirror of the boom years, but especially too ugly forms, making it a kind of clumsy motor bike with a lot of pedals, and then, zero facilities (that seat ...), poor materials, performance, yet the lowly ... Hello has been and remains a classic. In the 80 is, along with rival Yes (always Piaggio), the two wheels of reference: blaring a wreck that has been raging for the cities of reflux, is good for purse snatchers on Sunday (usually dressed in jeans and a nail) for the well-known to students refractory to the concept of public transport. The "ciaetto", as it is often called, is a versatile scooter: rearing anthology, amendments to the Penal Code, performance "creative" in the middle of traffic congestion. Two wheels, countless spells. In this regard, the TV commercials that remains unmatched, to the tune of Fame, he saw a white Hello roam alone (yes, without a driver) to the gardens of the EUR in Rome. Two girls noticed him jogging in the middle of a break-source in: "Look," cried one, and Hello, Marple, is approaching. And then from the lighthouse - Zut! - Emits a beam of light hitting the fountain in question, so water no longer water, but ... orange! "Hello works miracles," exclaims the other, and so happy in the saddle. Other than Padre Pio. But from there, the decline is inevitable here is that, even by Piaggio, as well as rival Yes (or, too, "beat yourself"), slightly more aggressive and young, comes just at the end of the decade, Grillo, ill-fated attempt to revive a tradition now the terminus. Because there will soon be the SH, the Zip, the Booster. Farewell to the "motor" for muggings and school is going on a scooter.


The Chiodo


The nail, the black leather jacket unwitting symbol of so many subcultures" street "has ancient origins: it is the first 928 quando la Schott introduce sul mercato americano il Perfecto, primo di una lunga serie di giacchetti per motociclisti che di lì a breve si imporranno, oltre che nei negozi d’abbigliamento, anche in un immaginario collettivo che dagli USA investirà il mondo intero. Prima è Marlon Brando a indossarne un esemplare leggendario nel Selvaggio , poi sarà la volta dei ribelli senza causa di Gioventù Bruciata , poi è Elvis a impreziosirlo con lustrini e frange da cowboy, e alla fine saranno i Ramones a farne una divisa entrata da allora nel vocabolario di ogni punk che si rispetti.

E sono appunto gli ’80, col loro florilegio di tribù and metropolitan cultures, to make the nail (which is a summary of the updated version Perfecto) evergreen icon from time to time be adapted to different needs. For the punks, the nail is a kind of blackboard on which action by dint of badges, studs, safety pins, and finally real pen-written (mostly white) or bearing slogans of various kinds, or just names and logos favorite musical groups. Among the most popular, the snake biting its tail of Crass (reference name for the galaxy anarcho-pacifist) and the "dead punk's'not" of Exploited (motto of the required street punk version). The other 80 tribes in the domain count punk Stradaioli imagination is that of metalheads. With them is linked explicitly to the nail that aesthetics biker who, in addition to the immortalized Brando's Wild is also obliged to put every rocker "hard" and "male" worthy of the name, all beer, women and motorcycles. The dark, our local version of the goth subculture, fetish exhume the inspiration of the head skin, nail and give a more subtle and sensual, with clear reference to the imaginary bondage, bdsm, and fetish. Lastly, the more lateral approach paninari who prefer to nail the real aviator Schott, less aggressivo e apertamente citazionista, ricalcando esso le linee dei giubbotti anni ’40.

Tutte queste varianti finiranno per contaminarsi a vicenda alla fine del decennio, e soprattutto costituiranno terreno fertile sia per gli stilisti (Gaultier, la Hamnett , e poi Versace) che del vetusto Perfecto rielaboreranno la grammatica, sia per la moda casual che alla fine si impadronirà del giubbotto in pelle al di là di tribù, latitudini, e immaginari di nicchia.


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