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Ringtone Melodies

This article appeared on Blow Up 108, May 2007

At the time of writing, the Nokia has just announced the launch of three new phone models, specially designed for an audience "music friendly". The basic model for example (5070) provides a music player, FM radio and ringtones in mp3 format. The more advanced, so to speak, is called 5700 XpressMusic. And so on.

The experiments in this direction is actually wasted. Also at this time, seems certain to arrive (in the U.S. in June, in Europe at year end) of the infamous iPhone from Apple, practically the grail of the new "convergence culture." He speaks for many years: iPhone has practically become the most famous mobile phone in history long before they see the light and space to find on store shelves, to the point that have proliferated around the object, mysterious legends, morbidity, different types of screening maneuvers, attempted espionage, and even some curious phenomenon, yet indicative, halfway between scam and a mirror of the times so this is the first that appear on eBay auctions "vaunted", who are selling the coveted object of desire, without of course the sellers will have possession, with buyers coming to raise funds up to a thousand dollars. The auction was of course suspended.

iPhone, that - on paper - deadly hybrid of hand-held computer, mobile phone and iPod design, it promises to do murder, and imagine it does not take much. The music industry obviously studied the newly created Jobs with extreme care. Even so, incidentally, is "convergence" two or more of the same object-clue in commercial accounts at year end: iPod and mobile universe, exactly. Why the music of 2000, is also - among other things - music ringtones, and mica is a joke.

Now is not the case in a few lines to summarize a story that really is self-explanatory, ie the ratio (crucial, decisive, and inseparable) that links pop music on one side and the other technology market . And without resorting to the fundamentals - radio, the birth of the disc, coming LP, CD, and keep you - forgive me if this sounds obvious stress that has affected not only the dissemination but also on the format same as the modern feel. Since the days when it was coined the formula of the canonical song from FM "at the bottom has changed little, and those were the days passed off as the revolutions of no return (the music video in the 80s for example) are almost smiling at the thought of how little in fact, have an impact on reality. Well. But now the idea is: Is he the time to think about a passage that takes us from the old "format radio" to a more appropriate "format cell"? Because the implications of a music phone are different, and not all discounted.

The problem of ring tones - one of the largest income, beginning in 2000 today, the companies of the disk - for example, is intriguing. To put it so it seems ridiculous, but let's try the same: cell phone ringtones have to some degree influenced, guided the taste of the latest generation of listeners? And why not, come on? If the transistor radio in late 50s, there has in fact given to the new young music, making brands like Sony and Regency carriers of a cultural revolution without precedent, why should we not think that now, to dictate the guidelines, there are other brands like Nokia and Motorola? The memory then returns a few years ago, when half of the cell world howled at the sound of Can not Get You Out of My Head and The Real Slim Shady , perhaps the two-symbol pop songs of the millennium. Songs - you said at the time - minimal, with simple lines, primitive, cumbersome. A return to a hallucination of 80 typical large electro revival of those years, of course. But even a perfect building for monophonic ringtones of new generations "smart." When it comes to large industries, the conspiracy is always around the corner, so why keep out the cynical and labyrinthine world of big record companies? Who says that the "lalalalala killer of Kylie and childhood strolls by Dr Dre was not designed specifically for small to exploit the potential of ringtones then? It is a preposterous and unfounded argument, maybe, but c'mon, it also has its charm. The mythology is full of pop manager who implore the producers to the fury of "give me a piece that hole in radio." Why can not imagine those new notice a piece in that split ring "?

now become the ringtones are polyphonic and then music, and if you really can use, instead of vibrating, even the ending of ' Firebird . So who knows, goodbye to the short season del pop di massa in cui tutto venne riportato alle scansioni minimali di un’elettronica primitiva, robotica e scabra. In tutto questo, al solito, l’universo indie arranca. Sony, Emi e Warner riconvertono interi reparti in chiave ringtones, e le etichette indipendenti stanno lì, che nemmeno sanno quello che significa. Per la verità esistono almeno due esperimenti (di mia conoscenza) che stanno tentando la scalata, in questo caso dell’elettronica di nicchia, alle vette delle suonerie. Sonic()bject (che ha anche stabilito una collaborazione col festival Transmediale) e No Text, sono due “ringtones label” indipendenti, e la particolarità sta appunto nel proporre musiche e suoni di derivazione sperimentale (elettroacustica, minimal, glitch, industrial, etc.), especially for the cell phone ringtones. Here they are, the label ringtones. Just to to be prepared, in fact. Personally I much prefer a ringtone to a Kylie Jean Louis Costes (but I say, joke?), But who knows anything, maybe in future reviews of the book Blow Up will to provide, instead of the data on the label and distributor cd, the mobile phone models compatible with the music.