In November 2003 there was a change Google in the history of SEO is called Florida update. If before it was possible to put all keywords in a page as possible to get position, Google today punishes those who make excessive use of keywords.
This video is the same Matt Cutts of Google to explain why the overload of keywords can lead to punishment by Google .
This video is the same Matt Cutts of Google to explain why the overload of keywords can lead to punishment by Google .
What then are the escamotages to enter keywords, but in a way that Google does not bother you?
- alternate between the plural and singular words Key
- Use Synonyms
- add several items that change the keywords
- Change the order of the words
Google also offers a similar tool. This is the word relationship and is very useful tool for change and to get ideas for nuvi keywords. Google's algorithms think today interpret the semantic correlation between words and less excessive use of keywords and multiple correlation semantics can help to index your site. The linguistic studies can be very useful if you work as a SEO sin University where I studied that no one has ever touched this subject, perhaps because if you're in it is very difficult to understand. 
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