The term long tail, long tail in Italian, was coined by Chris Anderson, the director of WIRED U.S. in 2004, when it came out a article in his magazine and then picked in his book The Long Tail: Why the Future of Business Is Selling Less of More (2006), recommended reading for the summer under the umbrella of Seos ;-).
According to the theory of the long tail circulates more money "in the tail than in the head." To understand better look at the following image:
To understand just a site like Wikipedia gets more visits from her insights less popular than popular. If a site fails to satisfy the desires of minorities get more successful than someone who only wants to satisfy the masses.
The goal is to get in the niches of interest in order to beat the competition so far has not yet arrived. L ' Internet Advertising Bureau (IAB) has released a video entitled the "I am the long tail", examples of websites that are the heart of the long tail. I found it very interesting and sometimes exciting because it captures the passion with which these people are dedicated to niche sites.
elaborate, we seek to better understand how to apply it to SEO . Instead of insisting on dry keywords such as "shoes" will insist on "a woman jogging shoes customizable. Building long tails are not very easy, think with the head of chi cerca query meno generali a cui avevamo pensato con le parole chiave. Prendiamo un ulteriore esempio da Wikipedia .
Si tratta della paginA inglese Internet Marketing (http://en.wikipedia.org/wiki/Online_marketing) che ha un link verso “search engine marketing” che sarebbe la mid tail, mentre la long tail รจ best search marketing software, quindi ricapitolando:
KEYWORD: /search-marketing
MIDTAIL: /search-marketing-software
LONGTAIL: /best-search-marketing-software
Bisogna anche prestare attenzione a come disporre le keYwords e le longtails all’interno della pagina. Un ottimo modello da seguire sarebbe questo:
• Title - Search Marketing Software - Streamline Your SEM Efforts
• h1 - What Software Can Do for Your SEM Business
• h2 - The Best Search Marketing Search Marketing Software is Efficient Software
• Etc.
To create the best long tails must also think about how people could talk about the product you sell, in what terms, what words they would use and cover those market segments that your competitors do not yet cover. For ideas bosgna use the tool of Google for keywords and also use your data as Analytics and Webmaster Tools.
According to the theory of the long tail circulates more money "in the tail than in the head." To understand better look at the following image:
To understand just a site like Wikipedia gets more visits from her insights less popular than popular. If a site fails to satisfy the desires of minorities get more successful than someone who only wants to satisfy the masses.
The goal is to get in the niches of interest in order to beat the competition so far has not yet arrived. L ' Internet Advertising Bureau (IAB) has released a video entitled the "I am the long tail", examples of websites that are the heart of the long tail. I found it very interesting and sometimes exciting because it captures the passion with which these people are dedicated to niche sites.
elaborate, we seek to better understand how to apply it to SEO . Instead of insisting on dry keywords such as "shoes" will insist on "a woman jogging shoes customizable. Building long tails are not very easy, think with the head of chi cerca query meno generali a cui avevamo pensato con le parole chiave. Prendiamo un ulteriore esempio da Wikipedia .
Si tratta della paginA inglese Internet Marketing (http://en.wikipedia.org/wiki/Online_marketing) che ha un link verso “search engine marketing” che sarebbe la mid tail, mentre la long tail รจ best search marketing software, quindi ricapitolando:
KEYWORD: /search-marketing
MIDTAIL: /search-marketing-software
LONGTAIL: /best-search-marketing-software
Bisogna anche prestare attenzione a come disporre le keYwords e le longtails all’interno della pagina. Un ottimo modello da seguire sarebbe questo:
• Title - Search Marketing Software - Streamline Your SEM Efforts
• h1 - What Software Can Do for Your SEM Business
• h2 - The Best Search Marketing Search Marketing Software is Efficient Software
• Etc.
To create the best long tails must also think about how people could talk about the product you sell, in what terms, what words they would use and cover those market segments that your competitors do not yet cover. For ideas bosgna use the tool of Google for keywords and also use your data as Analytics and Webmaster Tools.
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