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The Long Tail by Chris Anderson

The term long tail, long tail in Italian, was coined by Chris Anderson, the director of WIRED U.S. in 2004, when it came out a article in his magazine and then picked in his book The Long Tail: Why the Future of Business Is Selling Less of More (2006), recommended reading for the summer under the umbrella of Seos ;-).

According to the theory of the long tail circulates more money "in the tail than in the head." To understand better look at the following image:


To understand just a site like Wikipedia gets more visits from her insights less popular than popular. If a site fails to satisfy the desires of minorities get more successful than someone who only wants to satisfy the masses.

The goal is to get in the niches of interest in order to beat the competition so far has not yet arrived. L ' Internet Advertising Bureau (IAB) has released a video entitled the "I am the long tail", examples of websites that are the heart of the long tail. I found it very interesting and sometimes exciting because it captures the passion with which these people are dedicated to niche sites.



elaborate, we seek to better understand how to apply it to SEO . Instead of insisting on dry keywords such as "shoes" will insist on "a woman jogging shoes customizable. Building long tails are not very easy, think with the head of chi cerca query meno generali a cui avevamo pensato con le parole chiave. Prendiamo un ulteriore esempio da Wikipedia .

Si tratta della paginA inglese Internet Marketing (http://en.wikipedia.org/wiki/Online_marketing) che ha un link verso “search engine marketing” che sarebbe la mid tail, mentre la long tail è best search marketing software, quindi ricapitolando:

KEYWORD: /search-marketing
MIDTAIL: /search-marketing-software
LONGTAIL: /best-search-marketing-software

Bisogna anche prestare attenzione a come disporre le keYwords e le longtails all’interno della pagina. Un ottimo modello da seguire sarebbe questo:

• Title - Search Marketing Software - Streamline Your SEM Efforts
• h1 - What Software Can Do for Your SEM Business
• h2 - The Best Search Marketing Search Marketing Software is Efficient Software
• Etc.

To create the best long tails must also think about how people could talk about the product you sell, in what terms, what words they would use and cover those market segments that your competitors do not yet cover. For ideas bosgna use the tool of Google for keywords and also use your data as Analytics and Webmaster Tools.

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The semantics in the start up SEO

In November 2003 there was a change Google in the history of SEO is called Florida update. If before it was possible to put all keywords in a page as possible to get position, Google today punishes those who make excessive use of keywords.

This video is the same Matt Cutts of Google to explain why the overload of keywords can lead to punishment by Google .

What then are the escamotages to enter keywords, but in a way that Google does not bother you?

1. alternate between the plural and singular words Key
2. Use Synonyms
3. add several items that change the keywords
4. Change the order of the words

There is a tool for Seo called Quintura that helps you to view a map of keywords. This for example is what is called Quintura cloud for the word cookies.

Google also offers a similar tool. This is the word relationship and is very useful tool for change and to get ideas for nuvi keywords. Google's algorithms think today interpret the semantic correlation between words and less excessive use of keywords and multiple correlation semantics can help to index your site. The linguistic studies can be very useful if you work as a SEO sin University where I studied that no one has ever touched this subject, perhaps because if you're in it is very difficult to understand.

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'the learner is a man who cultivates his own garden with love connections' are still alive

I've always loved school.

only college I realized the real reason.

The 'culture' was a pretext. Sure, I've always been curious. Eager to go beyond my limits.

But behind the spirited search for the why of things, behind the interest in what I was taught, was the most hopeful desire to find the 'Masters'. Those who would take care of me, so that I could 'unfold'. Reveal to the 'world', and myself.

How to give a name to all this that is not education? E- ducere , pull out. With the art of Socratic, free. So dream and create.

Yet the school system is a . The provision of a service. So a replacement ... of life.

course, it is made up of people. And in fact my commitment to study, now I am sure, far from being motivated by pride or an imperative, it was my 'proof of love' towards the coveted 'masters'. This research was that the report , the only prerequisite for all knowledge.

Yet, the university, the culmination of the route school, mine is quiet 'integration' in the system has begun to show signs of inquititudine

All my rebelliousness against a suffocating, coercive system that frustrated my desire to be encouraged to be myself instead of leaning to acquire knowledge that I felt terribly out of proportion to an external and objective of education of the person, is overflowing. This uneasiness, to high school mitigated by being able to report because of small numbers, just where I thought I found the full satisfaction of my need of education, has clashed with the true distance of schooling by education.

That schooling of society that is configured, as the prof, 'in the search in propositional form, administered by a chair and pay a certain price, knowledge that used to' breathe '. How to compare the purchase of a finger and its consummation in the preparation of a dish and its taste with a friend. The difference is life '.

is the time that the school will be reopened to life. As the school of Don Milani.

....

Our potential existence nourished through attention to the outside world and sharing.

The mission of the school then it can be really aware of what each person to his Personal Learning envirnoment , its network of connections, and eventually encourage it in the window to the world inferred from which fly in life.

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I came back for a while 'from Tel Aviv, just days before the raid the Freedom Flotilla, and I anticipate that this is not a place to take the parts of 'one or the other. Before leaving I wanted to find interesting information about culture, places to visit and of course there are, but you have to dig.

In Tel Aviv I met many people with interesting stories. There is a crazy mix of different cultures and, contrary to what one thinks, Arabs and Israelis live together peacefully in Tel Aviv. Even in Jerusalem did not seem to see asti between the two factions.

In Israel, I did a little 'life as a tourist on the weekends but during the working week. My azinda is on the Rothschilds in a nice Tower skyscraper called Einav. And now I tell you one thing that does remain speechless Italians: Once a week was the shiatsu massage in the office! During the sessions we chatted a bit 'and it seems that in Tel Avi is completely normal to have a massage therapist in the company.

But Tel Aviv is not by chance is called the Bull: Israel is Orthodox but if they see little, young people are always around and dancing and there are many companies Hi-tech and the Internet. As I was told by a Jewish girl in Turin I met one evening at Gordo, a beautiful room on Gordon Beach, the Israelis have enough regular work, but those who work in hi-tech and web marketing companies are privileged . We chatted a lot and I recommended a book START UP NATION written by two Israeli journalists. I bought it the next day in a library on Dizengoff, the main street where I had the apartment.

I've almost finished, and certainly if you work in this area is even more interesting because explain where they were born the main Start ups in Israel, a nation that, despite three major wars and recurring problems politicians, has a large number of companies listed. Everything that is written on the Israelis: their resourceful, the lack of hierarchy and their being open, I can only confirm that. It 's definitely what struck me the most. I think it is one of the best places to go to learn, and is worth much more than many master and pseudo training courses ranging from time to Italy where we see very little practice. My advice is to travel, talk with people and enrich you in every respect.
The next stop is Tokyo ;-)

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Becoming a Nation SEOsX

MacOSSESSA I'm not one, but I decided to jump in and demand for me to work at least 12 hours a PC as SEO arises. I will have all of my SEO tools?

make a list of what we need to transform ourselves into SEOsX:

1. Firefox: Safari despite both the native and historian of the Mac browser, Firefox and its plugins are still an indispensable tool for SEOs ( and not only). Version 3.0 is much improved in terms of performance with the code written in COCOA . The plugin also compatible with the latest release and I suggest you use are completely free:
   a. SearchStatus , l’estensione di Craig Raw offre dei comodissimi shortcut alle query/comandi più usati dai SEO (back link-, site-, robots-checker, whois, etc.);
   b. WebDeveloper , l’essenza dei plugin per Webmaster scritto dal grande Chris Pederick (autore anche del plugin User Agent Switcher);
   c. Rank Checker per controlli al volo dei posizionamenti, per check più approfonditi e avanzati consiglio i programmi desktop più stabili (vedi punto 3.);
   d. Seo for Firefox comodo “nofollow” checker per i pigri oltre ad essere un generatore di serp “inforich”;
   e. User Agent Switcher ; here's the list of the most user-agent not very up to date. Chris Pederick gives us a real spider simulator. Some of the uses that it can not just SEO ... ..
2. Hands up who does not know Xenu Link Sleuth PC? A software simulation of the spider and analysis of broken links, headers and redirect servers and, in addition free of charge. That's the equivalent for OSX:
   a. Integrity is the ideal solution, with the possibility of setting even custom User-Agent. E 'completely free.
3. Installing Parallels seems mandatory to not give the main tool of any SEO work: Rank Checker. The near-monopoly
   undisputed WebCeo and the choice of software companies not to publish a version for OSX seems to leave few alternatives. But I came across in the search for a native tool. With astonishment I found three valid instruments and alternative WebCeo virtualized (which also serves very well): a.
   Rank Tracker with over 365 engines in which to search. Pretty simple, but effective, light years away from the features of WebCeo. Two versions with prices and features very different: Pro $ 87, Enterprise $ 267.
   b. SERank ottimo prodotto di cui sono Beta Tester ufficiale . Anche in questo caso sono due le versioni: Standard $69,95 e Professional $ 99,65. Strumento ancora giovane ma intuitivo ed in continuo aggiornamento. Da tenere d’occhio;
   c. Advanced Web Ranking prodotto stupendo, disponibile anche in lingua italiana, innumerevoli funzioni, supporto e aggiornamenti impeccabili. E’ il WebCeo per OsX, anche se in realtà, la software house ha scommesso su di un prodotto multipiattaforma: Win, OsX, UniX. Meriterebbe un post a parte. E’ offerto in quattro versioni: Standard $ 99, Professional $ 199, Enterprise $399 e Server $ 599. Here differences.
4. Besides the many online tools that perform an excellent job, often feels the need to use more advanced tools Desktop. Some features and limitations of the script online, it is often overcome using these software. Sitemap for large sites, ID in the url to delete or file extensions to be filtered, are operations that only a few programs are able to do the following: a.
   iGooMap , it's my favorite Sitemap generator. Do not miss a beat, even if you do not have the function of simulation of the User Agent, which we find in GSite Crawler for Windows (also free). Cost $ 24.95.
   b. Rage Sitemap Automator SERank of the same manufacturer. In my view, very similar to the first software, the only difference the user interface less attractive and less intuitive. Also very similar in the cost: $ 29.95;
   c. Map It Sitemapper . Functions developed and produced very little dated now. Cost $ 19.95. So far I

1000 excuse for not switching to Mac , now it seems there are not even change my habits, especially now that they have packed a bit of work 'bothers me. I recommend them both. A PC and an iMac (at least that's the plan). Currently, the only item I have is an Apple iPod Touch 32 and, despite this iPhone fever 4, I just bought a nice phone with Android (the DROID) and are fully convinced that it is better than an iPhone.

iPad instead it seems to me a good joke and awaiting response to Amazon Kindle. SEOsX will not I still have it in my hands, but do not understand you. I am not convinced at all. But I expect someone to convert ...

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The art of SEO Rand Fishkin second

usually do not like working with SEO by Italians. When an Italian asks me to help him raise his site I completely forgot that I could earn more because it is the effort to understand what I'm going to do the rest. Certainly the fact that it already is affecting the optimization of websites is something. Usually works like this: We do make a nice website from an agency and ends there. And how do you find it?? Far

make a website without SEO consulting is extremely counterproductive because the url will probably not be SEO friendly, why do not we will take care to META, not look after content that should be drawn up by a good SEO writer with a certain density of keywords and links.

In Italy we are very much back from this point of view. Below is a presentation of Rand Fishkin of SEOmoz which speaks of an investment in SEO in the United States of 1.5 billion, a figure that an Italian will not believe! This just to let you know what is important to contact an SEO to bring up your site in search engines. The best web marketing companies have not only information but also of good SEO. If you want a website to promote your product do not get to make a website before asking the opinion of an expert Indexing of Internet sites.

web20 Fishkin Search Landscape