These are the tips of one of the partners Seolab, Michal Gawel (technical director and lecturer of the course Seolab The Google Show ) to succeed with SEO, how to become a consultant SEO and how to be successful with your SEO company.
Friday, July 9, 2010
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Knowing too much can be dangerous in SEO
One of the most common problems for those who are going to learn the techniques of SEO is that there are a lot of people who write about SEO, especially in English, with a deluge of information and you can not understand very well who is telling the truth. This information is disseminated without the context necessary to assess the risks and benefits of each strategy. So the new SEO strategy begins to think of the x and y then the most important strategy Till x is not debunked by sosftituita and z.
You need accurate information!
It 's true that the field of SEO is constantly changing, often Google updates its algorithms and is difficult to determine an optimal strategy for each type of context and not be shattered after a while '. Consider the Page Rank of a website. Some say it is extremely important for others it is not much. This is because over time they were joined by metrics such as domain name, when it was created, the degree of confidence in that domain, such links have anchor tex, in which position is with certain keywords, correlation between the keywords, ... and there's more. It seems a lot? Well it is. Certainly, the page rank is important for indexing the page, not the classification.
The art of SEO is now much more refined and in fact in an interview in 2009 Amit Singal Google says: No
Should one feel, if I dismantle the current search system, someone will get upset. That's the wrong environment. When I came, I dismantled [Google cofounders] Larry and Sergey's whole ranking system. That Was the whole idea. I Just Said That's how I think it Should Be Done, and Sergey Said, Great!
innovations create new challenges and new opportunities. Not only do the SEO strategies change over time, but also change from site to site. A business site should be treated differently than a site for ad un’attività commerciale locale.
Capire gli algoritmi di Google è estremamente difficile, a volte gli stessi addetti ai lavori in Google non sanno cosa sta succedendo. I tecnici che lavorano sulla ricerca non possono conoscere ogni bit dei codici dato che Google ha effettuato almeno 450 modifiche agli algoritmi in un solo anno.
Allora a cosa serve questo Page rank dopo tutti questi cambiamenti?
Per esempio a determinare la fonte originale del contenuto quando esistono dei doppioni, ma per le classifiche su google serve a poco, in genere ciò che conta di più è la diversità dei link.
Allora su cosa concentrarci?
Il paradosso del SEO:
What we must bear in mind is that "the more our site is independent of google and google will be more interested in our site, you must have quality content that meets the customer research, using texts semantically well-built, do a word search key and use it in a rather forced, to create tags that do understand the main theme of which you speak. Therein lies the paradox of the SEO must force things but trying to make them look as natural as possible.
Returning to the problem of finding information here comes the sites which give useful information about SEO:
http://www.bluehatseo.com/ 
One of the most common problems for those who are going to learn the techniques of SEO is that there are a lot of people who write about SEO, especially in English, with a deluge of information and you can not understand very well who is telling the truth. This information is disseminated without the context necessary to assess the risks and benefits of each strategy. So the new SEO strategy begins to think of the x and y then the most important strategy Till x is not debunked by sosftituita and z.
You need accurate information!
It 's true that the field of SEO is constantly changing, often Google updates its algorithms and is difficult to determine an optimal strategy for each type of context and not be shattered after a while '. Consider the Page Rank of a website. Some say it is extremely important for others it is not much. This is because over time they were joined by metrics such as domain name, when it was created, the degree of confidence in that domain, such links have anchor tex, in which position is with certain keywords, correlation between the keywords, ... and there's more. It seems a lot? Well it is. Certainly, the page rank is important for indexing the page, not the classification.
The art of SEO is now much more refined and in fact in an interview in 2009 Amit Singal Google says: No
Should one feel, if I dismantle the current search system, someone will get upset. That's the wrong environment. When I came, I dismantled [Google cofounders] Larry and Sergey's whole ranking system. That Was the whole idea. I Just Said That's how I think it Should Be Done, and Sergey Said, Great!
innovations create new challenges and new opportunities. Not only do the SEO strategies change over time, but also change from site to site. A business site should be treated differently than a site for ad un’attività commerciale locale.
Capire gli algoritmi di Google è estremamente difficile, a volte gli stessi addetti ai lavori in Google non sanno cosa sta succedendo. I tecnici che lavorano sulla ricerca non possono conoscere ogni bit dei codici dato che Google ha effettuato almeno 450 modifiche agli algoritmi in un solo anno.
Allora a cosa serve questo Page rank dopo tutti questi cambiamenti?
Per esempio a determinare la fonte originale del contenuto quando esistono dei doppioni, ma per le classifiche su google serve a poco, in genere ciò che conta di più è la diversità dei link.
Allora su cosa concentrarci?
Il paradosso del SEO:
What we must bear in mind is that "the more our site is independent of google and google will be more interested in our site, you must have quality content that meets the customer research, using texts semantically well-built, do a word search key and use it in a rather forced, to create tags that do understand the main theme of which you speak. Therein lies the paradox of the SEO must force things but trying to make them look as natural as possible.
Returning to the problem of finding information here comes the sites which give useful information about SEO:
http://www.bluehatseo.com/
A good blog on SEO.
http://mixergy.com/seomoz-rand-fishkin-interview/
Interview with the best SEO company in the world.
http://www.mattcutts.com/blog/
Matt Cutts from Google
http://www.wolf-howl.com/featured/5-million-spent-on-a-domain-heres-why/
Great blog with interesting content and rich in ideas
http://www.seomoz.org/blog/what-is-pagerank-good- statistics-for-anyway-galore
institution for seo
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